Fábrica Cervezas Victoria Premieres 'Giro de Guion' with Masi Rodríguez for the Malaga Film Festival
Cervezas Victoria continues its longstanding tradition as an official sponsor of the Malaga Film Festival for its 27th edition. To celebrate the cinematic event, the brand has launched a new campaign titled ‘Giro de guion’ (‘Screenplay Twist’), fronted by actress Masi Rodríguez.
The latest promotional project builds upon the brand's cinematic initiatives, following earlier campaigns like 'Curso de cine para cerveceros’ (‘Film Course for Brewers’) launched in 2021. The overarching goal remains bridging the worlds of film and brewing by breaking down familiar cinematic terminology for audiences.
What to Expect from the New Málaga Campaign
In the newly released video, Rodríguez guides viewers through iconic narrative twists in Spanish cinematic history. The narrative touches upon milestones such as Antonio Banderas transitioning to Hollywood and the international recognition of Spanish filmmakers.
Filmed entirely on location around the city, the production features appearances by Málaga-born actor Miguel Ángel Martín. Production backdrops include recognizable local landmarks such as Bodegas El Pimpi, the Cervantes Theatre, and the Albéniz Cinema, reinforcing the brand's deep local ties during the festival period.
Visitors exploring local culture through Musemap can plan their trips and discover more about the region's attractions by checking out the museum list or viewing the interactive map.
