Fábrica Cervezas Victoria Debuts “El Tráiler” Campaign for the Malaga Film Festival
As the official beer of the Malaga Film Festival, Fábrica Cervezas Victoria has once again highlighted its deep ties to local culture and cinema. For the 29th edition of the festival, held from March 6th to 15th, the brand rolled out a fresh installment of its ongoing “Film Course for Brewers” initiative.
Exploring the “El Tráiler” Campaign in Málaga
The centerpiece of this year's cultural involvement is a new video project titled “El Tráiler”. Playing on the classic cinematic concept of a preview that builds excitement for what is ahead, the campaign features well-known personalities Masi Rodríguez and Miguel Ángel Martín. Together, they use a lighthearted, informative approach to revisit classic festival highlights, from the excitement of the red carpet and film screenings to the anticipation of the Biznaga Award ceremony.
Production for the campaign took place across several recognizable local landmarks, including the Victoria Brewery, the historic Cervantes Theatre, and the rooftop terrace of the ME Málaga hotel. Beyond digital channels and movie theaters, the campaign extended to the red carpet itself through behind-the-scenes social media coverage led by Masi Rodríguez.
Festival Events and Culinary Pairings
Beyond the screen, the brand maintained an active physical presence throughout the festival schedule. Victoria participated in a variety of official side events, most notably the Cinema Cocina program, which showcased culinary pairings featuring Victoria and Victoria Diez beers. The brand also supported the official opening and closing ceremonies, as well as a casual culture talk at the Diario SUR Culture Room featuring actress Silvia Abascal.
Visitors looking to learn more about the brand's local heritage and brewing traditions can plan a visit to the brewery space. To discover other cultural highlights and local attractions in the area, explore the interactive map view or browse the latest museums list on Musemap (musemap.art).
