Fábrica Cervezas Victoria Extends Partnership With the Spanish National Football Team Through 2026
Visitors to the Fábrica Cervezas Victoria cultural experience and brewery can look forward to ongoing ties between the brand and national sports, as Cervezas Victoria officially renews its sponsorship agreement with the Royal Spanish Football Federation (RFEF) through 2026.
The 'Comunicado' Campaign and Fernando Torres
To mark the partnership extension, the brand launched a campaign titled 'Comunicado'. Former international football star Fernando Torres returns as the central figure of the campaign, following his appearance in the 2022 project 'El discurso de todo un país’.
The new commercial frames the renewal through a mock press conference. In the video, Torres addresses the players with a message of encouragement ahead of upcoming title matches. A unique feature of the updated agreement is a symbolic clause requiring the players to commit to giving their maximum effort on the pitch, echoing the unwavering support of the fans highlighted throughout the spot.
Production and Broadcast Details
Directed by Goya Award winner Santiago Zannou in collaboration with creative agency Jon Lavin, the campaign film was captured across multiple regions. Locations include the Ciudad Deportiva de Las Rozas and Boadilla del Monte in Madrid, alongside scenic spots in the province of Malaga and Puerto Veiga in Asturias.
The campaign rolls out across television, digital networks, social media channels, and the official Cervezas Victoria website.
To stay up to date on local experiences and plan your visit, explore what else is happening around the city using Musemap (musemap.art). You can also browse the full museums list or check out the map view to find more cultural spots nearby.
