The Museum of Looking Up (Museum des Hinaufschauens) is a unique initiative in Vienna dedicated to preserving and showcasing 20th-century Viennese facade art. It encourages urban exploration, inviting visitors to actively seek out and contribute to the archive of artistic expressions like mosaics and sgraffiti across the city. This community art project fosters a deeper appreciation for Vienna's architectural and cultural landscape, highlighting artistic jewels often overlooked on historical buildings and municipal housing alike. Engage with the city's artistic heritage.
Read curatorial context and practical visitor information for Museum of Looking Up at Vienna Actionism Museum in Vienna
The Museum of Looking Up is a unique outdoor initiative in Vienna dedicated to the collection, archiving, and research of facade-related Viennese art from the 20th century. It encourages visitors to explore the city's architecture and discover hidden artistic gems on building facades, particularly mosaics and sgraffiti.
The Museum of Looking Up (Museum des Hinaufschauens – MdH) is an innovative concept founded by Magdalena Hiller and Gabriel Roland. It operates as an 'outdoor museum' without admission fees or traditional opening hours, encouraging people to actively look up while strolling through Vienna and discover the city's often-overlooked facade artworks. The founders focus on collecting, archiving, and researching Viennese facade art from the 20th century, with a particular emphasis on mosaics and sgraffiti, aiming to protect these artistic expressions from destruction. The initiative also serves an educational purpose, revealing historical context, such as the significance of facade artworks related to the Second Siege of Vienna. The MdH actively involves the community, inviting participants to share their discoveries on social media with specific hashtags, thus contributing to a comprehensive database of building-related art created between 1919 and 1989. It highlights that significant artistic jewels can be found not only on grand palaces but also on municipal housing structures, fostering a deeper appreciation for the urban artistic landscape.
This 'outdoor museum' operates without admission fees or fixed opening hours, encouraging public participation through exploration and social media contributions.
Review exhibition status, schedule, venue context, and attribution details for Museum of Looking Up at Vienna Actionism Museum in Vienna
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