SZENE Salzburg Unveils Fresh Visual Identity for Sommerszene
SZENE Salzburg has introduced a brand-new visual identity for its international performing arts festival, Sommerszene. Crafted by the local brand design studio Solid & Bold, the updated graphic framework gives the festival a distinct and recognizable platform as it prepares for upcoming seasons.
Discovering Contemporary Performance at SZENE Salzburg
At the heart of the redesign is a fresh logo derived from the festival's full name, capturing the rhythm, resonance, and curiosity that define the event. Visitors engaging with the performing arts in the city will notice a flexible design system that brings consistency across changing annual campaigns. The visual approach incorporates dynamic imagery featuring performance snippets from the 2026 program, utilizing motion blur to convey the raw energy of the stage. Set against an intense crimson color scheme, the updated look aims to signal the vibrant creative pulse of the venue. Print materials, including the official program guide, were produced in collaboration with the printing house gugler.
To plan your visit and explore more cultural highlights around the area, check out what is currently scheduled on the Sommerszene exhibitions and events calendar, or browse through the complete museum directory using Musemap (musemap.art).
