Vienna
Permanent collection

Discover Die Großen Vier der Mariahilfer Straße: A Permanent Exhibition on Vienna's Department Store History

Delve into the fascinating retail legacy of Herzmansky, Gerngroß, Esders, and Zentralpalast on Mariahilfer Straße, Vienna.

This permanent exhibition in Vienna meticulously uncovers the compelling narratives behind four historic department stores on Mariahilfer Straße. Visitors can explore the significant stories of Herzmansky, Gerngroß, Esders, and Zentralpalast, understanding their impact on Vienna's retail landscape. The display offers an insightful journey through local history, curated to present essential details within a focused setting.

About Die Großen Vier der Mariahilfer Straße at Gold and Silversmith Museum in Vienna

Read curatorial context and practical visitor information for Die Großen Vier der Mariahilfer Straße at Gold and Silversmith Museum in Vienna

Exhibition summary

This compact permanent exhibition focuses on the most important department stores on Vienna's Mariahilfer Straße: Herzmansky, Gerngroß, Esders, and Zentralpalast. It tells the stories of these significant retail establishments.

Curatorial context

The exhibition "Die Großen Vier der Mariahilfer Straße" delves into the history of four prominent department stores that shaped Vienna's Mariahilfer Straße: Herzmansky, Gerngroß, Esders, and Zentralpalast. This compact, permanent display aims to tell the significant stories of these retail giants within a limited space. The exhibition was a collaborative effort, with a curatorial team including Claus Fronius and Daniela Holzer conceptualizing the narrative. Monika Grußmann designed an interactive exhibit piece, brought to life by Ulrich Aschl's construction. Silvia Klettner created a graphical overview of the department store histories, and Julia Sobota, with expert support from Ernst Michalek, expanded the exhibition space digitally and corrected errors. This project highlights the successful collaboration and dedication involved in preserving and presenting local history.

Admission and ticket notes

This is a compact permanent exhibition. Details regarding admission or specific ticketing for this exhibition within the museum should be sought through the museum's general visit information.

Die Großen Vier der Mariahilfer Straße key exhibition facts

Review exhibition status, schedule, venue context, and attribution details for Die Großen Vier der Mariahilfer Straße at Gold and Silversmith Museum in Vienna

Venue
Gold and Silversmith Museum
Current status
Permanent collection
Exhibition schedule
Permanent display (no announced closing date)
Artist line / attribution
Curatorial team: Claus Fronius, Daniela Holzer. Interactive exhibit design: Monika Grußmann. Construction: Ulrich Aschl. Graphic design: Silvia Klettner. Digital expansion and error correction: Julia Sobota, with expert support from Ernst Michalek.
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