Schmid/Scholz's 'Das Experiment 1': Unpacking Art and Pop Through a Synthesizer at Secession

This exhibition by Schmid/Scholz explores the intersection of "art" and "pop" by examining the perception and reinterpretation of an analog modular synthesizer. The presentation includes a multi-part video featuring interviews with figures from art, pop, and theory.

The exhibition 'Das Experiment 1' by Schmid/Scholz delves into the complex relationship between "art" and "pop" by focusing on an analog modular synthesizer they constructed. The artists note that the perception of this object shifts depending on its context, leading them to use the aesthetic and historical distinctions between genres to establish the work as a "discursive object." The presentation, designed for the Graphic Cabinet, includes a multi-part video that interviews individuals from the fields of art, pop, and theory, probing how concepts and meanings are context-dependent and require constant re-evaluation. The "white cube" setting of the Graphic Cabinet, along with "recycling" podiums that serve as both plinths and seating, reinforces the exhibition's placement within the art context. The exhibition title, '_artifacts shared the assumption that ev_', further shapes its aesthetic definition. The project, which began with the synthesizer's construction two years prior, is ongoing, with a pinned image track evolving throughout its duration.

General information and ticketing for the Secession can be found via the provided link. The exhibition is located within the Secession building, which has specific opening hours and admission policies detailed on their website's information and tickets page. Visitors can purchase tickets through the linked eventjet.at platform. Information on opening hours (Tuesday-Sunday, 10 am - 6 pm) is also provided for the day of the visit. The exhibition is curated by Dorit Margreiter and programmed by the Secession's board. The Secession is located at Friedrichstraße 12, 1010 Vienna, with contact information [email protected] and +43-1-587 53 07 available for inquiries. Information regarding accessibility is also provided. No specific admission fee or booking requirement for this particular exhibition is mentioned beyond general museum access. The exhibition is an archive entry from 2001, but visitor information relates to current museum operations from the page's context. Additional ticketing links are available on the website. The Secession's main sponsor is Erste Bank, with various partners and friends programs also listed on the site for support and engagement opportunities. No indication of free entry for this exhibition is available, beyond standard museum entry information. Specific details about how to get tickets are available through the eventjet link. The museum's opening hours are listed as di-so / 10-18 uhr. The exhibition is presented by the Vereinigung bildender Künstler*innen Wiener Secession. Pricing and booking details are available via a linked ticketing portal. The page also contains links to other sections of the Secession website, such as events, publications, and membership information, as well as social media links and contact details for inquiries.