L'Esprit Français presents a captivating exploration of French pictorial poster art that flourished between the World Wars. This exhibition highlights the innovative visual appeal, striking color schemes, and humor characteristic of the era. See works by renowned artists like Cassandre and Cappiello, revealing the poster's significant role in advertising. It's a unique opportunity to appreciate this diverse period of graphic design and visual culture.
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This exhibition explores the flourishing of French pictorial poster art between the World Wars, showcasing its visual appeal, bold style, and humor. It highlights the works of renowned artists and iconic advertisements, demonstrating the poster's crucial role in the advertising industry during that era.
The phenomenon of French pictorial poster art, which significantly altered the visual landscape of modern cities in the late 19th century, experienced a renewed surge in the period of rapid economic growth following World War I. This exhibition delves into that era, highlighting the strong tradition of French advertisement artists, the superb craftsmanship of lithographers, and the established printing houses that enabled posters to meet the demands of the advertising industry. French poster art from between the two World Wars is characterized by a diversity of approaches and styles, marked by visual appeal, bold painterly rendition, striking color schemes, grandeur, hyperbole, and humor. The exhibition showcases works by celebrated figures such as Jean d’Ylen, Leonetto Cappiello, Jules Isnard Dransy, Cassandre, Gus Bofa, and Benjamin Rabier, among others. These artists' creations were well-known in Czechoslovakia, leading to the acquisition of a unique collection of large prints from the Vercasson printing house in Paris by the Museum of Decorative Arts in Prague in 1923. This exhibition presents a representative overview of these works for the first time in over a century. Visitors can expect to see close to one hundred posters by about thirty accomplished artists, including highly-praised modernist prints and popular advertisements like those for La vache qui rit cheeses and Nicolas wine.
Admission is CZK 180 for full price and CZK 90 for concessions. Tickets can be purchased online. The exhibition is located at The Museum of Decorative Arts – main building.
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