Dive into the rich history of the Mühlbauer Hat Manufactory, a cornerstone of Viennese craftsmanship. This exhibition traces its remarkable journey from a small workshop to a global fashion powerhouse, crafting stylish headwear beloved by celebrities. Explore the dedication to quality and design that defines this esteemed tradition. Understand the cultural impact of this unique heritage.
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Mühlbauer Hat Manufactory is a renowned Viennese tradition-based company specializing in handcrafted hats and headwear. The manufactory has gained international acclaim, with its stylish creations loved by global stars and featured in fashion magazines, evolving from a small workshop into a sought-after label for contemporary hat fashion.
The Mühlbauer Hat Manufactory is a significant Viennese tradition-based business that has successfully transitioned into the modern era, revitalizing the image of hat fashion. Since 1903, this esteemed establishment has been producing hats and other chic headwear by hand. It has evolved from a small millinery workshop in a Viennese suburb into an internationally sought-after label for contemporary hat design. Today, the company offers a wide range of products, including hats in all variations, caps, beanies, and headbands. Japan is noted as its most important sales market. Internationally, Mühlbauer headwear is popular among stars such as Brad Pitt, Madonna, Meryl Streep, and Yoko Ono. In Vienna, Mühlbauer's fashion is available at its flagship store in the city center since 2005. This store was designed by the architectural duo Kühn Malvezzi, known for their striking work on the Berlinische Galerie. In 2014, Mühlbauer celebrated its 111th anniversary with the publication of the book '111 Lieblinge - Ein Hutbuch' (111 Favorites - A Hat Book), released by Metro Verlag. The company is currently managed by the fourth generation of the family. In spring 2015, Mühlbauer opened a second store in Neubaugasse, located in the trendy 7th district.
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