Delve into the fascinating world of Vienna's 18th-century fan makers, known as 'Waderlmacher,' at this insightful exhibition. Uncover the rich history of decorative fan production, tracing its evolution from exclusive luxury items to accessible serial creations. Learn about the master artisans who shaped this unique craft and its impact on Viennese cultural history.
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This exhibition explores the history of fan makers, known as 'Waderlmacher,' in 18th-century Vienna. It highlights the evolution of fan production from luxury items to more accessible serial productions, featuring the work of prominent artisans.
The term 'Waderlmacher' referred to the manufacturers of fans in Vienna during the 18th century, with the dialect word 'Wäderl' or 'Waderl' meaning fan. The first documented fan maker in Vienna dates back to 1778. This period saw the rise of prominent artisans such as Hieronymus Löschenkohl and Johann Kreuzenfeld, who significantly contributed to the craft. Löschenkohl, in particular, was known for printing current events, theater scenes, and festival imagery, like the important Annenfest, onto his paper fans, often as New Year's gifts. This practice marked the beginning of serial production, making fans more affordable and accessible to a wider population, democratizing their ownership and appreciation.
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