Delve into the fascinating world of the Wiener Werkstätte with this exhibition dedicated to their pioneering postcards. Starting in 1907, these designs aimed to integrate art into daily life, featuring greeting cards, topographical views, fashion, and humorous pieces. Visitors can appreciate contributions from renowned artists like Oskar Kokoschka and Egon Schiele, alongside many emerging talents.
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This collection showcases postcards produced by the Wiener Werkstätte starting in 1907, embodying the company's aim to contribute to the aestheticization of everyday life through artful design. The range includes greeting cards, topographical views, fashion designs, and humorous cards.
The Wiener Werkstätte, active from 1903 to 1932, began producing its own postcards in 1907. Adhering to the company's overall philosophy, these postcards were designed with artistic intent, aiming to elevate everyday life through aesthetics. By 1920, over 900 different designs had been released, often in series. The collection predominantly features congratulatory cards for various occasions and holidays, alongside topographical views, fashion illustrations, and humorous pieces. Notable artists contributing to this series include Oskar Kokoschka and Egon Schiele, as well as many talents emerging from the Kunstgewerbeschule, such as Fritzi Löw, Maria Likarz, and Susi Singer, who all produced postcards of exceptional artistic quality.
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