The installation 'Circuits' by Amsterdam design collective Experimental Jetset is designed for the Stedelijk Museum's space area. It explores how information once had a physical form, showcasing extinct media like film reels and CDs through abstract, minimalist wall paintings.
The installation 'Circuits,' created by the Amsterdam-based graphic design collective Experimental Jetset, is specifically designed for the space near the historic staircase at the Stedelijk Museum Amsterdam. This work delves into the concept of information having a physical form, presenting extinct media such as 35mm film reels, LaserDiscs, cassette tapes, and CDs through sixteen abstract, minimalist wall paintings mounted in round frames. These visuals, resembling icons, transform the space into a visual archive that highlights how media and data once existed in physical carriers. The installation is further enriched by an accompanying series of 16 abstract title plates that add another narrative layer.
'Circuits' investigates the intricate relationship between shape and content, carriers and memory, revealing how the physical attributes of information carriers influenced content design. The work prompts reflection on the past, contrasting the tangible nature of older media with the 'intangibility' of digital information in the cloud, which can lead to transience, instability, and manipulation. This installation is part of Experimental Jetset's long-running research project, the 'Lost Formats Preservation Society,' initiated in 1999, reinterpreting earlier work for the museum's architecture.