Brewery De Halve Maan Launches Rosé De Bruges Beer
The historic family-run Brewery De Halve Maan, situated in the heart of the city, has expanded its selection with a new fruit-forward creation. This latest addition, called Rosé De Bruges, offers a fresh, contemporary variation on the brewery's established Blanche De Bruges wheat beer.
Developed to meet the shifting tastes of beer enthusiasts who enjoy lighter, fruity profiles, the new release is now available for visitors and locals alike to sample.
A Fruit-Infused Twist on a Classic Bruges Wheat Beer
The foundation of the new Rosé De Bruges rests on the traditional spiced profile of their classic Blanche De Bruges. It retains the characteristic unfiltered, cloudy appearance of a Belgian wheat beer, along with familiar notes of coriander seed and orange peel.
To create this new profile, the brewers blended the wheat beer base with fresh cherry juice and a subtle touch of elderflower. The result is a light pink, balanced beverage with an alcohol content of 4.8%. It features a mild tartness balanced by a delicate sweetness, making it a highly accessible choice for warm-weather gatherings, outdoor terraces, and aperitifs.
According to the official announcement, the inspiration for the blend dates back to 2021. During that year, the brewery published a specialty cocktail guide that encouraged patrons to mix Blanche De Bruges with red fruits. The popularity of these custom mixes ultimately drove the team to develop a permanent, pre-blended recipe.
Honoring Local Heritage in Design and Availability
True to its roots, the packaging of the new beverage honors the cityscape that has long been home to the family brewery. The bottle and label showcase a stylized silhouette of the Bruges skyline alongside a modernized version of the brand's traditional logo, merging modern aesthetic appeal with a deep respect for local heritage.
The new drink can currently be found in select specialty shops, local bars, and through the brewery's online storefront.
Whether you are seeking historic brewing landmarks or planning your next sightseeing route, you can find your way around the city's finest landmarks with Musemap (musemap.art). Discover historic sites using our Bruges map view or browse other cultural landmarks in our curated list of Bruges cultural spots to make the most of your visit.
