Amsterdam's Ajax Museum Reflects on the Historic Significance of AFC Ajax's Limited Edition Third Kit
The Ajax Museum, a hub for chronicling the rich history of AFC Ajax, highlights a special edition third kit that has captured the attention of fans and collectors alike. This kit is more than just sportswear; it's a direct homage to a pivotal moment in the club's illustrious past, serving as a wearable piece of history.
Commemorating a Historic Victory
Released as a "Europe shirt" specifically for European competitions, this unique design pays tribute to the 50th anniversary of AFC Ajax's first European Cup victory. This landmark achievement occurred at the end of the 2020/2021 season, exactly half a century after the original win. The shirt itself incorporates several design elements that nod to this significant date. For further details on this shirt, the Ajax Museum has shared insights on its blog.
A Closer Look at the Special Edition Design
The kit features a dark grey base with a distinct black stripe running through the middle. Gold accents adorn the club logos and other detailing. Underneath the main club logo, the number "50" is prominently displayed, directly referencing the anniversary. Additionally, the collar is engraved with the date 2-06-1971, the precise date of that inaugural European Cup triumph, further embedding the club's legacy into the fabric of the shirt.
The Cultural Impact Among Fans
The release of this third kit sparked immense enthusiasm among AFC Ajax supporters. Initially, a maximum of 10,000 pieces were made available, selling out within hours both online and at the fan shop in the Arena. Due to overwhelming demand, a second limited delivery of another 10,000 units was announced on August 26, allowing fans to pre-order. This second batch also sold out completely within an hour of becoming available, with deliveries scheduled for mid-December.
Despite the two releases, many fans were unable to secure a kit. The club has confirmed that there will be no third delivery, leading to secondary market sales where the shirt is being offered for significantly inflated prices. The Ajax Museum's blog post advises fans against purchasing from these resellers, highlighting that such practices often benefit opportunistic traders rather than genuine supporters. The article suggests that fans appreciate the club's other home and away kits, which are also cherished.
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