Regular€23.95
Prices vary by date and time
The Upside Down Amsterdam is an immersive social media museum featuring a variety of interactive rooms and upside-down decors. Visitors can explore colorful designs, capture creative photos, and enjoy a unique visual experience.
Discover Amsterdam's largest immersive social media museum, offering interactive rooms, upside-down decors, and abundant photo opportunities for a playful experience.
The Upside Down in Amsterdam is recognized as the city's largest immersive social media museum. It is designed for interactive exploration and creative expression, inviting visitors to engage with numerous immersive rooms. Guests will find unique upside-down decors and vibrant, colorful installations, offering abundant photo opportunities for memorable moments. The venue fosters a playful environment where imagination can thrive, encouraging personal storytelling and social engagement.
The Upside Down is situated at Europaboulevard 5 in the Zuidas neighborhood of Amsterdam. This location places the immersive social media museum in a modern and easily accessible area of the city, suitable for visitors looking for unique interactive experiences and photo opportunities. Its position allows for convenient travel, making it an ideal stop for those exploring the wider Amsterdam region.
Europaboulevard 5
1079 PC Amsterdam
Zuidas, Noord-Holland, NL
The Upside Down is easily accessible by public transport, car, or bicycle in Amsterdam, with ample parking available. Visitors arriving by car can use the Apcoa parking garage at Gelrestraat 2, while bicycle parking is conveniently located directly in front of the venue. Public transport options include taking Metro 52 to Europaplein stop or Metro 50/51 to RAI station, both offering a short walk to the experience.
The Upside Down in Amsterdam offers the city's largest immersive social media museum experience, designed for interactive exploration and creative expression. Visitors can engage with 21 distinct immersive rooms, each featuring unique upside-down decors and colorful themes that provide vibrant backdrops for photography. The venue emphasizes a playful environment where guests can unleash their imagination, capture memorable moments, and utilize dedicated photo spots with QR codes for automated picture-taking. Beyond the visual experiences, guests can also enjoy karaoke and refreshments in a lively cafe setting, making it a comprehensive and fun outing for friends or family. This attraction merges art, design, and photography themes into a contemporary, engaging visit.
The Upside Down, an immersive social media museum, first opened its doors in Amsterdam in 2020. Positioned as the city's third Instagram museum, it quickly gained attention, promoted as the largest of its kind in Europe with 25 themed rooms across 1500 square meters. Beyond its visual appeal for photography, The Upside Down also integrates **social engagement** into its concept, featuring spaces like a mirror maze to address online bullying and a children's room supporting the 'Het Vergeten Kind' foundation. Director Anna Nooshin has overseen its development since its inception, contributing to its unique blend of entertainment and awareness.
Explore a visual journey through The Upside Down in Amsterdam, showcasing its vibrant, interactive rooms. Expect to see colorful geometric designs, mirrored optical illusions, and unique themed setups like a pink airplane or giant candy canes. These dynamic spaces are specifically designed for playful interaction and capturing memorable, shareable photos during your visit.
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