This three-day Santander event reviews the practical internationalization of Spanish companies. It explores impacts on business growth, financing for SMEs, and the crucial role of Artificial Intelligence in driving exports. Prominent experts combine presentations, round tables, and case studies for a rich exchange of insights.
Read curatorial context and practical visitor information for De la ruta de la seda a la ruta del algoritmo: retos y oportunidades para la internacionalización en una era disruptiva at Museo ICO in Madrid
This encounter, held from July 14-16, examines the internationalization of Spanish companies in a disruptive era. It reviews challenges and opportunities, focusing on the impact of internationalization on business growth, access to financing for SMEs, and the application of AI in exports.
Held from July 14 to 16 as part of the summer programming of the Universidad Menendez Pelayo in Santander, the event 'De la ruta de la seda a la ruta del algoritmo: retos y oportunidades para la internacionalización en una era disruptiva' aims to review how Spain's internationalization is practically carried out through its companies. Starting from a general overview in the current context of geoeconomic changes, the encounter focuses its debate panels and success stories on three key areas: the impact of internationalization on the growth and sustainability of companies, the access of SMEs to financing for internationalization, and the role of technology in Spanish exports, with a particular emphasis on the application of Artificial Intelligence to internationalization. This three-day event features prominent experts from both institutional and business spheres, combining presentations and round tables with case studies that allow for a plural exchange of opinions and practical experiences with participants.
The event is part of the summer programming of the Universidad Menendez Pelayo. Further program details are available via a linked PDF, and it is sponsored by ICEX and Fundación ICO, among other entities. Specific ticketing or admission details for this encounter are not provided on this page, but it is presented as a professional event with expert participation and case studies.
Review exhibition status, schedule, venue context, and attribution details for De la ruta de la seda a la ruta del algoritmo: retos y oportunidades para la internacionalización en una era disruptiva at Museo ICO in Madrid
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