Enhancing the Visitor Journey at Amsterdam's Rijksmuseum with Philips Design Expertise
The Rijksmuseum in Amsterdam has announced a partnership with Philips, leveraging Philips' specialized design expertise to significantly improve the visitor experience. This collaboration focuses on making the museum's extensive presentations more accessible to all guests, drawing insights from research methodologies refined in healthcare settings.
Optimizing the Rijksmuseum Experience for Amsterdam Visitors
The initiative applies a unique approach to understanding and enhancing visitor interactions. Designers from Philips have provided guidance on various aspects of the visitor journey, employing both qualitative and quantitative research. This includes user experience design principles and customer journey mapping, utilizing interviews, behavioral analysis, and observations to chart the complete visitor experience, from planning at home to exploring the museum's halls.
Through this comprehensive research, the Rijksmuseum gains a deeper understanding of its diverse audience. For instance, initial findings highlighted that families with children often do not plan their visits extensively in advance. In response to this insight, a new family desk has been introduced in the museum during school holidays, offering an informational video to help prepare these visitors for their journey through the collections. Additionally, Philips' expertise in hospital wayfinding systems is set to inform future optimizations for the museum's signage, aiming for clearer navigation for everyone.
The Rijksmuseum, as the national museum of the Netherlands, is dedicated to connecting visitors with Dutch art and history, spanning from the Middle Ages to the present day. Its collection features over 8,000 works, including masterpieces by renowned artists such as Rembrandt, Van Gogh, and Vermeer, offering a profound experience of time and beauty. This partnership with Royal Philips underscores the museum's commitment to ensuring this rich cultural heritage is engaging and accessible to an even wider audience. Royal Philips, a global leader in health technology focused on improving well-being through innovation, contributes its extensive experience in design and user experience. For more information on Philips' latest initiatives, their official news center is available.
This ongoing collaboration between the Rijksmuseum and Philips represents a forward-thinking approach to cultural engagement, aiming to create a more intuitive and rewarding visit for every individual. To discover more about the Rijksmuseum and other cultural highlights in the city, you can explore museums in Amsterdam or view them on an interactive map with Musemap (musemap.art).
