This "Piece of the Month" exhibition delves into Ludwig Hohlwein's early graphic design work. Featuring his impactful poster for Perfumería Tochtermann, it exemplifies the emerging 'plakatstil' movement. Discover how Hohlwein shaped modern advertising with simple forms and the recurring motif of the modern woman, showcasing his distinctive and versatile style.
Read curatorial context and practical visitor information for Aroma a modernidad. El cartel de Ludwig Hohlwein para la Perfumería Tochtermann at Museo Nacional de Artes Decorativas in Madrid
This 'Piece of the Month' exhibition focuses on a poster created by Ludwig Hohlwein for Perfumería Tochtermann, exemplifying the early 'plakatstil' period. It highlights Hohlwein's response to modern advertising needs through simple forms and the recurring motif of the modern woman.
The "Piece of the Month" for April-May 2025 delves into the work of Ludwig Hohlwein, a prominent graphic designer from the late 19th and early 20th centuries. This particular piece, a poster for Perfumería Tochtermann, is representative of Hohlwein's early career and the emerging 'plakatstil' movement. The poster effectively communicates to society through its simple yet impactful forms, featuring the modern woman as a recurring theme in commercial advertising of the era. Hohlwein's distinctive style made him a versatile and sought-after graphic designer. This research into the piece was conducted by Ana Pérez Molina, a student pursuing a Master's degree in Advanced Studies in Museums and Historical-Artistic Heritage at the Complutense University of Madrid (UCM), as part of a collaboration between the museum and the university.
This is a 'Piece of the Month' feature, part of the museum's regular programming, likely accessible with general museum admission. Specific ticketing details beyond general museum entry are not provided on the page.
Review exhibition status, schedule, venue context, and attribution details for Aroma a modernidad. El cartel de Ludwig Hohlwein para la Perfumería Tochtermann at Museo Nacional de Artes Decorativas in Madrid
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