Madrid
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Unpacking "Caja de jabones, Jardines de España, Gal": A Journey Through Vintage Spanish Design and Hygiene History

Discover the cultural significance of this Perfumería Gal object, celebrating early 20th-century beauty and design trends.

This exhibition presents a remarkable object from the Museo del Traje's collection: a Perfumería Gal soap box from the "Jardines de España" line, circa 1923-1929. Designed by Federico Ribas, it offers a fascinating look into early 20th-century Spanish design and advertising. Explore the evolution of hygiene and beauty products during the interwar period and their connection to broader cultural shifts.

About Caja de jabones, Jardines de España, Gal, 1923-1929 at Museo Nacional de Artes Decorativas in Madrid

Read curatorial context and practical visitor information for Caja de jabones, Jardines de España, Gal, 1923-1929 at Museo Nacional de Artes Decorativas in Madrid

Exhibition summary

This exhibition focuses on a box of soaps from the 'Jardines de España' line by Perfumería Gal, dated approximately 1923-1929. It explores the historical context of hygiene and beauty products in the interwar period, coinciding with the centenary of the 1925 Regional Costume Exhibition.

Curatorial context

This exhibition centers on a significant object from the Museo del Traje's collection: a box of soaps from the 'Jardines de España' line by Perfumería Gal, dating from approximately 1923 to 1929. The display is presented as the 'Modelo del mes de noviembre' and ties into the broader commemoration of the 1925 Regional Costume Exhibition. The soap box itself, designed by the renowned illustrator Federico Ribas, features an elegant bicolor design evoking Talavera ceramics with Renaissance motifs. The accompanying text delves into the historical importance of hygiene and personal grooming in the interwar period, tracing the evolution of bathing customs from the 16th century to the early 20th century, and highlights the rise of the perfumery industry in Spain, with Perfumería Gal being a key player. It discusses the brand's history, its iconic products like 'Heno de Pravia' and 'Jardines de España,' and the significant role of advertising and design in its success. The exhibition context also touches upon the fashion and beauty standards of the 1920s, as reflected in contemporary advertisements and imagery associated with the 'Jardines de España' line, ultimately linking the object to the broader cultural and historical landscape of its time and the influential 1925 exhibition.

Admission and ticket notes

This item is presented as part of the 'Modelo del mes' program within the permanent exhibition area. Attendance is free until capacity is reached, with sessions scheduled for Sundays at 12:30 PM, lasting 30 minutes.

Caja de jabones, Jardines de España, Gal, 1923-1929 key exhibition facts

Review exhibition status, schedule, venue context, and attribution details for Caja de jabones, Jardines de España, Gal, 1923-1929 at Museo Nacional de Artes Decorativas in Madrid

Venue
Museo Nacional de Artes Decorativas
Current status
Open now
Exhibition schedule
Information not currently available
Artist line / attribution
The exhibition features the work of Federico Ribas, the graphic artist responsible for the design of the 'Jardines de España' line's packaging and advertising for Perfumería Gal.
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