This exhibition explores the significant shift in fashion from the dominance of haute couture to the rise of ready-to-wear (prêt-à-porter) from the 1960s onwards. It details how youth movements, street style, and improved mass-production techniques revolutionized the fashion industry, making it more accessible and reflective of lifestyle changes.
From 1960 onwards, fashion experienced a profound transformation as the influence of youth movements began to challenge the established order of haute couture houses. This era marked a definitive break from the post-war haute couture model, ushering in an age where street-born fashion, empowered by advancements in serial manufacturing techniques, rapidly gained prominence. The concept of 'prêt-à-porter,' or ready-to-wear, which had roots in American ready-to-wear since the interwar period, began to supersede haute couture in shaping fashion trends. Young designers took the lead in this accelerated evolution, constantly introducing new styles that not only redefined clothing but also altered customs, attitudes, and consumption patterns. Fashion expanded its vocabulary beyond elegance, beauty, and decorum to encompass lifestyles, countercultural messages, and concepts increasingly aligned with the visual arts.