The 'Moda, marketing deportivo y boardsports' event in March 2008 explored the intricate relationship between fashion, sports marketing, and boardsports culture. It offered insights into the historical evolution of boardsports, the emergence of urban fashion trends, and the marketing strategies used by major brands. Industry speakers discussed art, journalism, and the influence of music and digital media on brand building. This overview provides details on the event's key themes.
Read curatorial context and practical visitor information for Moda, marketing deportivo y boardsports at Museo Nacional de Artes Decorativas in Madrid
This event, 'Moda, marketing deportivo y boardsports,' explored the relationship between fashion, sports marketing, and board sports culture. Held over two days in March 2008, it featured discussions on the evolution of boardsports, urban fashion trends, and the marketing strategies employed by brands in this sector.
The event 'Moda, marketing deportivo y boardsports' was held on March 7-8, 2008, delving into the symbiotic relationship between fashion, sports marketing, and the burgeoning culture of board sports. The program included insights into the historical evolution of boardsports, the rise of urban fashion as a trend associated with these activities, and the marketing strategies of major brands like Nike, Billabong, and Rip Curl. Speakers from the industry and related fields discussed topics such as art within the boardsport industry, the production process for urban fashion brands, specialized journalism, and the influence of music and the internet on brand image and community building within the boardsport world. The sessions covered the art and cultural impact of boardsports, the role of individual pro-riders in brand marketing, and the broader landscape of advertising and textile production in sports. The event concluded with a roundtable discussion on the relationship between music and boardsport culture and a presentation on digital marketing strategies within the industry. The event was held in the assembly hall, with free attendance subject to prior registration.
Attendance was free until capacity was reached, with prior registration required.
Review exhibition status, schedule, venue context, and attribution details for Moda, marketing deportivo y boardsports at Museo Nacional de Artes Decorativas in Madrid
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