The 'Moda y comunicación (I)' event was a significant course, conference, and congress dedicated to understanding the intricacies of fashion communication. Held from March 14-16, 2007, it familiarized participants with specific tools, channels, and languages for effectively reaching target audiences. Through practical case studies, attendees gained insights into the complete communication process, from initial objective planning to final results measurement within the fashion industry.
Read curatorial context and practical visitor information for Moda y comunicación (I) - Canales, públicos y lenguajes at Museo Nacional de Artes Decorativas in Madrid
This event, titled 'Moda y comunicación (I) - Canales, públicos y lenguajes,' was a course, conference, and congress aimed at familiarizing attendees with the specific tools, channels, languages, and target audiences of fashion communication. It presented case studies to illustrate the complete communication process, from objective planning to results measurement.
The event 'Moda y comunicación (I) - Canales, públicos y lenguajes' was held from March 14-16, 2007, at the Museo del Traje, in collaboration with the Universidad Complutense de Madrid. Its primary objective was to provide attendees with a comprehensive understanding of the specific tools, channels, and languages used in fashion communication, as well as the audiences these communications target. The program included presentations on conventional advertising as a brand image-building tool, the role of fashion magazines in transmitting trends, the impact of catwalks and special events, and communication through retail channels like visual merchandising. Speakers included professionals from brands like Tous and Loewe, agencies, and academic institutions, offering insights into planning, execution, and evaluation of communication strategies in the fashion sector. A guided tour of the Museo del Traje was also part of the program.
Review exhibition status, schedule, venue context, and attribution details for Moda y comunicación (I) - Canales, públicos y lenguajes at Museo Nacional de Artes Decorativas in Madrid
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Balenciaga Exhibition
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Belle Époque Fashion
A permanent exhibition tracing the evolution of women's dress.
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Fashion History Exhibition
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Tiempos lejanos Exhibition
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