Moda y comunicación (X) marked its tenth anniversary, focusing on the significant impact of Spanish fashion brands. The event explored how these brands contribute to projecting 'Marca España' globally, showcasing the resilience and structural strength of the industry. Discussions covered communication strategies, the inherent value of Spanish origin, and the strengths of 'Made in Spain' design and production.
Read curatorial context and practical visitor information for Moda y comunicación (X) at Museo Nacional de Artes Decorativas in Madrid
This event, titled 'Moda y comunicación (X)', celebrated its tenth anniversary by focusing on Spanish fashion brands that have contributed to projecting the 'Marca España' (Spain Brand) globally. Held on March 10-11, 2016, it featured discussions on the value of Spanish origin in fashion, communication strategies, and the strengths of 'Made in Spain'.
The 'Moda y comunicación (X)' event, held on March 10-11, 2016, marked its tenth anniversary with a focus on 'Made in Spain: when origin is value.' The conference served as a platform to celebrate Spanish fashion brands that have been instrumental in building and projecting the 'Marca España' both domestically and internationally. Amidst a period of economic crisis, the Spanish fashion industry demonstrated resilience and structural strength, proving itself to be a reliable asset. The event featured collaborations with Interbrand and Modaes, and welcomed prominent brands such as Suárez, DelPozo, Cortefiel, El Corte Inglés, Gocco, and Hoss Intropia, alongside representatives from Mercedes Benz Fashion Week Madrid and Madrid Fashion Show. The opening was led by Carlos Espinosa de los Monteros, High Commissioner for the Spain Brand, and Helena López de Hierro, Director of the Museo del Traje. The program included round tables and conferences covering themes like 'Selling Spanish Fashion,' 'Strengths of Made in Spain,' and 'Communicating Spanish Design,' with sessions such as 'The Spanish Fashion Map at a Glance,' 'Spanish Fashion Seen from Abroad,' and 'The Spain Brand Seen from the World.' The detailed program for March 10th included an inauguration with Carlos Espinosa de los Monteros and Helena López del Hierro, a presentation by Paloma Díaz Soloaga, and an inaugural conference by Gonzalo Brujó, CEO EMEA & LATAM Interbrand. Afternoon sessions featured a round table on 'Made in Spain: when origin is value' with participants from CGModa, Intropia, Cortefiel, and ModaEspaña, followed by a talk on 'The Spain Brand Seen from the World' by Julio Cerviño, and a round table on 'Selling Spanish Fashion' with representatives from Suárez, Gocco, ACME, and Sfera. The second day, March 11th, included a presentation on 'The retail of Spanish fashion' by Borja Oria, a round table on 'Strengths of Made in Spain' with contributors from Modaes, Andrés Gallardo, Logifashion, and El Ganso, a talk on 'The Spanish Fashion Map at a Bird's Eye View' by Pilar Riaño, and a final round table on 'Communicating Spanish Design' with participants from Modaes, MBFWM, MFshow, TELVA, and Monimoleskine.com. The event took place in the auditorium and was organized in collaboration with the Diploma in Fashion Communication and Management at Centro Universitario Villanueva.
The event took place in the auditorium. Specific ticketing information beyond general venue context is not provided on the page.
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