Alberto Corazón Design Retrospective: Graphic Thought at Espacio Fundación Telefónica

This exhibition presents a retrospective of Alberto Corazón's multidisciplinary design work from 1965 to 2015, offering a narrative of recent Spanish history through his logos, book covers, and posters. It highlights his contributions to graphic design and industrial design, emphasizing design as an intelligent activity rooted in reflection and thought.

The Espacio Fundación Telefónica hosted a significant retrospective of Alberto Corazón (Madrid, 1942), a highly influential Spanish designer whose career spanned from the 1960s to 2015. Curated by Ana Arambarri, the exhibition featured around 132 posters, 115 images and sketches, and 145 logos, objects, and models, many of which are deeply embedded in Spain's collective memory. The show explored Corazón's philosophy that design is an intelligent activity driven by thought and reflection, contrasting it with the trend of prioritizing aesthetics over functionality, often influenced by digital tools. His work spans graphic design, industrial design, painting, and sculpture, earning him prestigious awards including the National Design Award in Spain and the Gold Medal from the American Institute of Graphic Arts. The exhibition delved into various facets of Corazón's career, from his early work in graphic design and its historical context, such as the industrial revolution and the significance of the book, to the evolution of the poster as an urban communication surface. It also highlighted his iconic logos and symbols for institutions like Paradores de España, RENFE, and ONCE, emphasizing their role in generating identity. Corazón's approach to graphic and industrial design is presented as a strategic process focused on understanding client objectives and market dynamics. The exhibition also featured everyday objects he designed, such as chairs and lamps, underscoring his belief that design should optimize our relationship with the environment and improve quality of life. Supporting visuals, projections, and audiovisuals reinforced the exhibition's aim to showcase design as a fundamental tool for innovation and creativity.

The exhibition was open daily from 12:00 to 20:00. Specific ticketing information is not detailed on this page, but visitor access is implied through the general museum opening hours and context of an exhibition at Espacio Fundación Telefónica.