Experience 'Intangibles': An Innovative Digital Art Exhibition at Centro de Arte Alcobendas

‘Intangibles’ is an experimental digital art project at the Centro de Arte Alcobendas, showcasing five emblematic pieces from the Telefónica Collection. It explores how digital experiences can reinterpret and amplify the perception of art, allowing visitors to interact with classic works in new ways.

‘Intangibles. Una experiencia digital de la Colección Telefónica’ is an innovative and experimental exhibition that addresses the impact of the digital revolution on art. After being shown in Madrid, Murcia, and across Latin America, it arrives at the Centro de Arte Alcobendas with a reinterpretation of five significant pieces from the Telefónica Collection using cutting-edge digital technologies. The exhibition features artists such as Joaquín Torres García, Juan Gris, René Magritte, and María Blanchard, presenting digital proposals instead of the physical artworks. These digital experiences employ interactive software, tactile recognition, personal recognition sensors, and holographic sound capture to explore how digital reproductions and reinterpretations change our relationship with art, its physical and sensory boundaries, and traditional values. The exhibition invites visitors to immerse themselves within paintings, interact with cubist works, and interpret visual icons. It aims to amplify sensations, generate emotions, challenge active participation, and open new avenues for understanding artists and their work, demonstrating technology's potential to enrich the traditional appreciation of art. A special section allows visitors to participate in the creation of a surrealist painting using their smartphone's flashlight, discovering the work of Roberto Matta in the process. The visitor's perspective is central, with the exhibition developed using design thinking methodologies in collaboration with Accenture, incorporating feedback from diverse groups of visitors and experts.

The exhibition is located at the Centro de Arte Alcobendas. Specific ticketing information beyond museum admission is not detailed on this page, but visitors can experience these digital re-creations of artworks.