The "La cara B" project presents a unique series of video essays from the Juan March Foundation, created in collaboration with La Máquina de Luz. This project explores hidden narratives and the 'reverse side of reality,' inspired by Julio Cortázar. Each essay fluidly blends artistic creation with factual reality, showcasing diverse audiovisual genres and offering deeper engagement with cultural themes.
Read curatorial context and practical visitor information for La cara B at Juan March Institute in Madrid
La cara B is a series of video essays produced by the Juan March Foundation in collaboration with La Máquina de Luz. The series delves into the less obvious aspects of stories related to the Foundation's activities, revealing 'the reverse side of reality' where artistic creation and reality merge and narrative genres blur.
La cara B ('The B-side') is a distinctive series of video essays conceived by the Juan March Foundation, created in partnership with La Máquina de Luz (formerly 93 Metros). The project aims to uncover the less evident narratives stemming from the activities and contexts of the Juan March Foundation, inspired by Julio Cortázar's concept of 'the reverse side of reality'. Each video essay seeks to reveal the hidden dimensions of these stories, where the boundaries between artistic creation and factual reality become fluid, and where diverse audiovisual narrative genres are explored and intertwined. The series features a collection of ten distinct video essays, each with its own specific focus, including explorations of artistic movements like 'Los irascibles por segunda vez', literary figures such as 'Cortázar: instrucciones de montaje', and reflections on museological practices like 'Vaciar el museo' and 'Sobre la medida de las cosas'. These works are made available for public consultation and reproduction, primarily for educational and research purposes, encouraging a deeper engagement with the content and its underlying themes.
Review exhibition status, schedule, venue context, and attribution details for La cara B at Juan March Institute in Madrid
An essential 2001 essay on public sector economics and policy.
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Archived performance document from November 22, 2025, at Juan March Institute.
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Explore decolonial critique within the 'Antes de América' collection item.
This entry, "El retorno de las almas," showcases Benvenuto Chavajay's work. It's featured in the "Crítica Decolonial" section of the "Antes de América" exhibition at the Juan March Institute. Discover this indigenous contemporary art piece.
El retorno de las almas
Expert analysis by José Luis Malo de Molina on EU economic history.
Discover 'Monetary policy of the European Union', published in 2001. This document from the Juan March Institute, authored by José Luis Malo de Molina, explores critical aspects of EU economic integration and policy. It serves as a valuable resource for historical research.
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