This exhibition offers a comprehensive look into the intertwined artistic journeys of Jordi and Jaume Blassi. Discover their seminal work in graphic design, advertising, and photography, from their early professional experiences in Barcelona to their profound collaboration with the Museo de Arte Abstracto Español in Cuenca. Explore the unique period of Spanish creative output they helped define.
Read curatorial context and practical visitor information for Los Blassi at Juan March Institute in Madrid
This exhibition focuses on the artistic careers of twins Jordi and Jaume Blassi, highlighting their significant contributions to design, advertising, and photography. It explores their early work in Barcelona and their profound connection with the Museo de Arte Abstracto Español in Cuenca, showcasing projects that reflect a unique era in Spanish graphic arts.
The exhibition 'Los Blassi' delves into the parallel and intertwined careers of the Barcelona-born twins, Jordi and Jaume Blassi Alemany. Beginning their professional journeys in graphic design, advertising, and photography at a young age, their formative experiences were shaped by prominent agencies and influential figures in Barcelona's vibrant creative scene. This period of apprenticeship and early collaboration provided a strong foundation for their subsequent professional endeavors. A pivotal moment in their careers occurred when a suggestion to explore new landscapes led them to Cuenca in 1967. This visit, encouraged by Daniel Giralt-Miracle with the prospect of photographic documentation for 'Destino' magazine, brought them into contact with Fernando Zóbel, Gustavo Torner, and the emerging artistic community around the nascent Museo de Arte Abstracto Español. Their deep friendship with Zóbel proved to be a turning point, leading to a fruitful collaboration on various design and photographic projects for the museum. These included artist books, graphic portfolios, logos, posters, and postcards featuring the museum's collection, many of which are presented in this exhibition, illustrating a unique period and the early efforts to disseminate the museum's identity and artistic vision.
This exhibition is part of the general admission to the Museo de Arte Abstracto Español. Visitors are directed to the official store for related products and can find information on related activities such as open days.
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