Delve into 'Aún lo pueden todo', a unique exhibition commemorating half a century of Madelman, a beloved national toy. This comprehensive show highlights the private collection of José Manuel Cortés, analyzing the figures' industrial production, technical aspects, and profound implications on childhood play and cultural stereotypes. Discover how these iconic toys shaped a generation from June 1 to October 14.
Read curatorial context and practical visitor information for Aún lo pueden todo. 50 años de Madelman. Una mirada antropológica a la colección de José Manuel Cortés at National Museum of Anthropology in Madrid
This exhibition celebrates 50 years of Madelman, a national toy that defined a generation, presented through the extensive private collection of José Manuel Cortés. It explores the industrial, technical, and societal implications of these figures, examining their impact on children's play and cultural stereotypes.
Launched 50 years ago, Madelman was a groundbreaking national toy that significantly transformed children's play for the babyboom generation. This exhibition, considered one of the most complete anthological shows to date, features the entire private collection of José Manuel Cortés. It delves into the world of Madelman from multiple perspectives, analyzing not only their industrial production and technical aspects but also their profound implications on daily life and the society of their time. The exhibition highlights the shift in gender roles with boys playing with dolls and the update of various cultural stereotypes brought by Madelman. It offers a unique opportunity for those reaching their fifties to relive their childhood or share it with their children and grandchildren.
The exhibition is located in the temporary exhibition halls and central hall. The inauguration was on Thursday, May 31st, at 7:00 PM. Specific ticketing or admission details beyond general museum access are not provided on this page, but the exhibition runs from June 1st to October 14th.
Review exhibition status, schedule, venue context, and attribution details for Aún lo pueden todo. 50 años de Madelman. Una mirada antropológica a la colección de José Manuel Cortés at National Museum of Anthropology in Madrid
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