William Morris acquires the site in 1912
In 1912, William Morris, the 1st Viscount Nuffield, bought the former Oxford Military College in Cowley to relocate his company, laying the groundwork for the future automotive manufacturing site.
Explore an active automotive factory to see how thousands of parts come together. On this guided facility tour, you can observe the car manufacturing process from the initial robotic body shop construction to the final assembly line.
A guided tour through a high-tech car production facility where you can watch modern vehicles being assembled from raw steel sheets to finished automobiles.

The MINI Plant Oxford tour in the Cowley neighborhood of Oxford offers a detailed look at modern automotive engineering. During the guided iFACTORY EXPERIENCE, visitors walk through an active manufacturing facility to observe how raw steel sheets become finished vehicles. The 100-minute journey goes deep into the industrial body-in-white workshop, where over 1,200 automated robots weld frames with extreme precision. Guests then see the final assembly hall, watching technicians integrate cockpits and power units before cars undergo final quality validation.

The history of the MINI Plant Oxford in Oxford began in 1912 when William Morris acquired the Cowley site, pioneering **mass production in the United Kingdom** starting in 1914. The facility expanded with rail infrastructure in 1933 and adapted to produce aircraft during World War II. Following corporate mergers, BMW acquired the site in 2000, renaming it Plant Oxford, where production of the new Mini commenced in May 2001.
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