Foam 3h presents 'Terror of Beauty,' the first solo museum exhibition by artist Sarah Amrani, exploring the complex relationship between technology, culture, and beauty standards. The multimedia exhibition encourages critical reflection on how the digital age shapes our perception of beauty and identity, featuring photography, video installations, and textile works.
Sarah Amrani's exhibition 'Terror of Beauty' delves into the effect of social media and technologies on the experience of female identity, specifically focusing on the face as a site where beauty standards are contested. In an era saturated with unrealistic beauty ideals presented through phones, television, and advertising, this exhibition provides a space for critical reflection. It also addresses AI-driven beauty filters, which, while disguised as tools for predicting surgical outcomes, contribute to societal pressure to conform to certain aesthetic norms. Amrani places particular emphasis on the hijab as a visual framing of the female face, seeing it as a symbol that not only accentuates beauty but also signifies women's autonomy and self-expression. Her work stems from a fascination with the visual language of the hijab in digital contexts, such as makeup tutorials, leading her to investigate its connection to beauty standards and digital technologies. This perspective offers an underexplored viewpoint within the discourse on beauty and the digital world, challenging current societal narratives. The exhibition, comprising photography, video installations, and textile works, highlights the convergence of technology, culture, and beauty standards, prompting visitors to consider the influence of these developments on their own self-perception.