Hailun Ma presents her first major solo exhibition outside China, focusing on fashion as a lens for social observation in Xinjiang. The exhibition showcases recent series on family, youth, and daily style, revealing how culture is expressed and reimagined through personal presentation and vibrant portraits.
In September 2026, Foam Fotografiemuseum Amsterdam presents Hailun Ma's first major solo exhibition outside China, offering a deep dive into the social dynamics of Xinjiang through the medium of fashion photography. Recognized as a significant voice among China's new generation of image-makers, Ma utilizes her camera to observe the gestures, styles, and relationships that define everyday life in the region.
The exhibition features recent photographic series centered on themes of family, youth, and contemporary style within Xinjiang. Ma skillfully navigates the space between staged and spontaneous moments, capturing how individuals present themselves and how culture is embodied, shared, and continually redefined through fashion. Her vibrant portraits have garnered international attention for highlighting the style subcultures of ethnic minority and multicultural communities in contemporary China, effectively bridging local identity with global fashion trends. Ma's distinctive work has been featured in prominent publications such as New York Magazine, i-D, GQ China, and Vogue, underscoring her influence and growing international recognition.