The 'Abierto por diseño' exhibition invites visitors to explore the fascinating world of 1960s urban product and industrial design. It presents a journey through the design evolution of iconic objects, highlighting national and international influences alongside the impact of advertising and consumer culture. Discover key pieces from the Museum of Costume's collection, including the Brionvega radio and the legendary SEAT 600D.
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This exhibition, held from February 4 to March 1, 2020, explores urban product design and industrial design from the 1960s. It highlights iconic objects, national and international design lines, and the influence of advertising and consumer products, featuring pieces like the Brionvega radio and a SEAT 600D.
The exhibition 'Abierto por diseño. Producto urbano y diseño industrial en la década de los 60' presents a journey through the design evolution of everyday objects from the 1960s, coinciding with the Madrid Design Festival. It aims to reveal the industrial design collection held by the Museum of Costume and showcase the creative force behind the functional and productive needs met by advertisements, furniture, appliances, and vehicles. The exhibition features iconic pieces such as the Brionvega Radio by Richard Sapper and Marco Zanuso, and a lamp by Eduardo Duque. These objects are displayed within a setting that evokes a 1960s urban interior, illustrating the coexistence of national and international industrial design models. The display also emphasizes the role of creativity in advertising and its direct application to consumer products. Furthermore, the SEAT 600D, an icon of the era, serves as a reference for the democratization of design in Spain during the international opening of the 1960s, highlighting historical and cultural exchanges. The museum also emphasizes its commitment to sustainability by exclusively using its own collection, avoiding new packaging and transport, and reusing previous exhibition elements.
Admission is free until capacity is reached. The exhibition is located in the welcome area on the first floor.
Review exhibition status, schedule, venue context, and attribution details for Abierto por diseño. Producto urbano y diseño industrial en la década de los 60 at Museum of Costume in Madrid
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