This exhibition, 'El sabor de una época', presented at the Museum of Costume, showcases a fascinating collection of vintage advertising posters. It explores the profound influence of advertising on perceptions of food and drink, offering a unique reflection of society and daily life. Users can trace consumer culture and artistic trends from the late 19th and early 20th centuries through these visually rich historical documents.
Read curatorial context and practical visitor information for El sabor de una época at Museum of Costume in Madrid
This exhibition, part of the annual Gastro Festival, showcases a collection of vintage advertising posters from the Museum of Costume's archives. It highlights the role of advertising in shaping perceptions of food and drink, presenting a reflection of society and daily life from the late 19th and early 20th centuries through these visually rich historical documents.
Celebrating the seventh edition of the Gastro Festival, 'El sabor de una época' (The Taste of an Era) delves into gastronomy not only as a culinary art but also through its connections to broader cultural spheres like art, cinema, literature, and fashion. The Museum of Costume contributes to this celebration with a compelling exhibition drawn from its extensive collection of advertising posters dating from 1822 to the present day. This collection features works by prominent Spanish poster artists and lithographic printers, with a significant portion dedicated to food and drink. The exhibition focuses on the historical significance of the advertising poster as an early medium of mass communication. It traces the poster's origins to urban development and the rise of brands in the late 19th century, highlighting its golden age during the last quarter of the 19th century and the first decades of the 20th. The posters displayed announce a diverse range of products, from alcoholic beverages, soft drinks, and mineral waters presented as curative remedies, to bouillon cubes, condensed milk, and powdered milk aimed at addressing nutritional deficiencies. The exhibition also features chocolate, an energy-rich and affordable product. The selection showcases a broad spectrum of formal, technical, and artistic variations, as well as diverse origins. However, all the presented posters share a common thread: they serve as faithful reflections of their time and the different facets of daily life, intended to capture the attention of the public with their messages.
For inquiries regarding visitor information, please contact 91 0505595 from Monday to Friday between 10:00 and 15:00. Specific ticketing details for this exhibition are not provided on the page, but it is located on the first floor of the museum.
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