This exhibition traces the trajectory of Spanish fashion over more than half a century, highlighting its efforts to gain international recognition. It showcases the golden age of national couture and the subsequent shift towards prêt-à-porter and contemporary design.
The exhibition 'España de Moda' delves into the significant history of Spanish fashion, chronicling its journey to establish a presence in the global fashion industry, which has historically been dominated by France, Italy, and the United States. The period of the Spanish dictatorship saw a golden age for national couture, notably organized through the Cooperativa de la Alta Costura Española, which operated successfully between 1940 and 1974. This era featured designers like Pedro Rodríguez, Herrera y Ollero, and Vargas-Ochagavía, all striving to meet the standards set by the preeminent figure, Cristóbal Balenciaga.
As Spain transitioned into the era of democracy, a new fashion industry emerged, reflecting the changing times. Prêt-à-porter and new designers began to replace high couture and traditional modistes, marking a new phase characterized by innovation and the pursuit of fresh expressive avenues. The advent of early fashion shows led to an explosion of creativity that has shaped contemporary Spanish fashion, with a strong focus on the international market. 'España de Moda' uses the collection of the Museo del Traje to illustrate the immense potential of Spain's most distinguished creators.