Immerse yourself in "Ferrater. Foto. Moda. Fuerza," a comprehensive exhibition exploring the legacy of José Manuel Ferrater Lambarri. This retrospective highlights his pivotal role in transforming Spanish fashion photography with a distinctive, powerful artistic vision. Explore how his iconic images captured the essence of "La Fuerza" (Force) and redefined the industry for decades.
Read curatorial context and practical visitor information for Ferrater. Foto. Moda. Fuerza at Museum of Costume in Madrid
This exhibition is a grand retrospective of José Manuel Ferrater Lambarri, a leading Spanish fashion photographer. Centered around the theme of 'La Fuerza' (Force), the show revisits his career, highlighting his role as a pioneer in revolutionizing fashion photography in Spain with his transgressive, ironic, and sensual style.
José Manuel Ferrater Lambarri, born in Barcelona in 1948, is recognized as one of Spain's foremost fashion photographers, with both national and international acclaim. "La Fuerza" (Force) serves as the central motif for this comprehensive review of his work, showcasing an author whose unique style positioned him as a pioneer in enhancing and transforming fashion photography within Spain. Ferrater emerged in the seventies with a style characterized by its transgressive, dark, ironic, and sensual qualities. Throughout his career, he has remained steadfast to his personal conception of photography, capable of traversing the sordid, defiant, and underground to the surprisingly optimistic, fun, and rebellious. His contributions have garnered numerous awards, and his images are considered essential references in exhibitions dedicated to fashion photography in Spain. The Museo del Traje has recently incorporated fashion photography into its collections, acknowledging its significance as a medium for documenting contemporary fashion history. A key part of this collection is José Manuel Ferrater's archive, valued for its significant legacy and the chronological breadth of its photographic and audiovisual material, representing a diverse array of projects, brands, and personalities. The exhibition delves into his influences, motivations, personal style, and characteristics, while also exploring related themes such as fashion diffusion systems, advertising, the evolution of photographic techniques over the last five decades, the creative process, and the concept of beauty. The exhibition features photographs of well-known Spanish brands and a wide range of national and international supermodels, both male and female. Unlike traditional clothing exhibitions where designs are presented statically on mannequins, photography offers a dynamic way to "bring to life" these designs and showcase them within their original context.
Admission is free until capacity is reached. Specific guided tours and workshops may require prior reservation and are also free of charge.
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