The "La camisa Dalí" exhibition delves into a significant chapter of masculine fashion history, showcasing the groundbreaking 'Dalí Shirt' first presented in 1963. This garment, created by Confecciones Regojo, skillfully leveraged Salvador Dalí's distinct image to symbolize quality and innovation in textiles, particularly its functional properties. It stands as an early example of modern, mass-market merchandising, adapting through the 1960s and 1970s to evolving youth fashion trends.
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This exhibition showcases the 'Dalí Shirt,' a masculine fashion phenomenon from the 1960s that symbolized quality and innovation in textiles. The shirt, associated with Salvador Dalí, became an early example of modern, functional mass-market merchandising and was highly successful and exported for decades.
The exhibition 'La camisa Dalí' focuses on a significant piece of masculine fashion history: the 'Dalí Shirt,' first officially presented in 1963. Created by the Galician textile company Confecciones Regojo, this shirt leveraged the recognizable and modern image of Salvador Dalí to symbolize the quality and innovation it brought to the market, particularly its reduced ironing time and stain-resistant properties. This garment represents one of the earliest instances of mass-market men's fashion and functional merchandising, serving as a powerful element for brand diffusion. The 'Dalí Shirt' achieved immediate and lasting success, becoming one of the best-selling and most exported men's shirts. Throughout the 1960s and 1970s, it evolved with the trends of youth fashion, adapting its forms, silhouettes, and prints to meet the demands of new generations.
Entry to the exhibition is free until capacity is reached. It is located on the first floor of the museum.
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