Madrid
Completed

Pedro Rovira: From Haute Couture to Ready-to-Wear Fashion at the Museum of Costume

This major retrospective exhibition explores Rovira's visionary designs and influence on Spanish fashion from 1948 to 1978.

The Museum of Costume presents a landmark retrospective dedicated to Pedro Rovira i Planas. This exhibition highlights his crucial contributions to fashion, specifically his role in bridging haute couture and the emerging ready-to-wear markets. Visitors can explore over 250 distinct pieces, including original garments, accessories, and historical photographs, spanning his influential career from 1948 to 1978. A comprehensive documentary further enhances the experience, offering insights into Rovira's impact on Spanish design.

About Pedro Rovira, de la alta costura al prêt-à-porter at Museum of Costume in Madrid

Read curatorial context and practical visitor information for Pedro Rovira, de la alta costura al prêt-à-porter at Museum of Costume in Madrid

Exhibition summary

This exhibition at the Museum of Costume presents the first retrospective of the renowned classic haute couture designer Pedro Rovira. It explores his significant role in the transition from haute couture to ready-to-wear fashion from the late 1960s through the 1970s, showcasing a vast collection of his work.

Curatorial context

The Museo del Traje is hosting the first retrospective exhibition dedicated to Pedro Rovira i Planas (1921–1978), a prominent figure in classic haute couture. The exhibition draws from the extensive collection of the Fundació Antoni de Montpalau, which holds the most significant fashion collection in Spain. Rovira was notable for his commitment to establishing ready-to-wear fashion alongside his couture work, creating collections for mass production and international markets in the 1960s and 1970s. Curated by art and fashion historian Josep Casamartina i Parassols, with contributions from Ismael Núñez Muñoz and Rosa M. Martín i Ros, the exhibition features approximately two hundred and fifty pieces. These include dresses, coats, bridal wear, accessories, drawings, and photographs spanning from 1948 to 1978. A documentary with interviews of collaborators and period testimonies is also presented, offering a comprehensive look at Rovira's career and impact on Spanish fashion.

Admission and ticket notes

General information is available via phone at 91 550 47 08 during weekdays from 10:00 to 14:30. Information regarding guided visits for this exhibition and related conferences is also provided on the museum's website.

Pedro Rovira, de la alta costura al prêt-à-porter key exhibition facts

Review exhibition status, schedule, venue context, and attribution details for Pedro Rovira, de la alta costura al prêt-à-porter at Museum of Costume in Madrid

Venue
Museum of Costume
Current status
Completed
Exhibition schedule
Nov 16, 2017 – Feb 18, 2018
Artist line / attribution
Featuring the work of Pedro Rovira i Planas. Curated by Josep Casamartina i Parassols, with contributions from Ismael Núñez Muñoz and Rosa M. Martín i Ros.
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